Interested in joining us?
Upholding the Past, Furnishing the Future
Since its post-war beginnings in 1947, the Association of Master Upholsterers and Soft Furnishers (AMUSF) has grown into a respected member's Association, dedicated to supporting the upholstery and soft furnishings professions
Rooted in tradition yet forward-looking, we stand for craftsmanship and skill
Today, we continue to uphold the values of quality and excellence that have defined our industry for generations
meet our Member of the month
Cheltenham Upholstery
To kick off 2026, we are delighted to spotlight Cheltenham Upholstery as our Member of the Month.
Founded seven years ago by husband-and-wife team Toby & Daisy, Cheltenham Upholstery is a first-generation, family-run business built on craftsmanship, creativity, and an unwavering commitment to quality. Renowned for blending time-honoured traditional skills with a fresh, modern approach, the business has quickly earned a trusted reputation within both the Interior Design industry and private client market.
From expert reupholstery and new builds to thoughtfully considered eco-upholstery solutions, Cheltenham Upholstery offers a complete furniture service tailored to today’s interiors.
With Toby’s background as a cabinet maker turned master upholsterer, paired perfectly with Daisy’s eye for design as an Art Director turned Interior Designer, the duo bring end-to-end industry expertise. This combination has culminated in the launch of their first collection, showcasing their signature balance of craftsmanship and contemporary design.
Beyond furniture, the team also create beautifully handcrafted bespoke soft furnishings for both homes and commercial spaces. Their made-to-measure curtains and Roman blinds are tailored precisely to your specifications, and when paired with expertly selected tracks and poles, the result is a perfect finish for every window.
AMUSF Approved Training
We’re proud to be the only professional Association and organisation offering fully verified, industry-recognised qualifications in both upholstery and soft furnishings
To ensure you receive the very best training on the market, always check that you’re enrolling with an AMUSF Approved Training Centre. Every one of our centres must pass a rigorous accreditation process and ongoing quality reviews, so you can train with total confidence, knowing you’re getting industry-leading instruction that meets strict AMUSF standards.
Looking to become an AMUSF member?
We offer membership categories suitable for all, irrespective of where you are in your journey
If you're not planning on becoming a professional and simply have an interest in upholstery or soft furnishings - or both! - then take a look at our Affiliate Membership. This is ideal for hobbyists or those looking for a link to our professional Association.
You'll receive a copy of The Journal as part of your membership - saving you money on a subscription.
already a member?
We have a range of resources available only for members